Project Description

Challenge

Our aim in this one was to portrait Source Furniture’s catalog in stunning virtual environments that worked as a virtual stage for their products. Our goal was to defiantly persuade our clients’ customers into acquiring Source Furniture products for multiple everyday uses.

Strategy

Our strategy was to capture a realistic representation of Florida commercial environments to give people a sense of how the furniture will look in their own spaces. The 3D model of the furniture was elaborated in SketchUp and the virtual stage was developed in Lumion which is highly realistic rendering engine that gives us the cutting edge when it comes to quality and speed.

Approach

Our client provided us a picture catalog for each of the furniture so we created a complete 3D model out of that picture in SketchUp. We added some of the colors and textures in SketchUp but after that, we imported everything into Lumion. In Lumion, we created the scenery based on the google street view of Miami. After achieving a satisfying render from Lumion, we imported the photos to Adobe Photoshop & Lightroom in order to give them realistic touches in lighting and color.

The Process

We follow a structured end-to-end process that ensures the best results for our clients.

Gallery

Dive into our project most iconic photos.